Aroma360, a name you may have come to recognize, announced an exciting development at the intersection of sports and scents! The brand has entered into a groundbreaking partnership with the Miami Heat, marking the official sponsorship of Miami’s renowned basketball team. This multi-million-dollar collaboration, spanning several years, firmly establishes Aroma360 as the exclusive luxury scenting partner which includes the creation of custom fragrances, licensed merchandising, and a multitude of exciting projects on the horizon, all set to elevate the fan experience. With the scents of Italian mandarin and lotus flower in the top notes create an invigorating atmosphere, while peach blossom, rose, osmanthus, and phlox in the heart notes evoke the team’s synergy and energy. The comforting embrace of amber, sandalwood, incense, and patchouli in the base notes makes you feel part of the action. Under the visionary leadership of Benzion Aboud, Aroma360 has been a leader in the scent marketing industry for nearly a decade. The Aroma360 & Miami Heat collaboration, set to debut its first merchandise in Aroma360 stores and online in December, brilliantly infuses the spirit of the Miami Heat into the world of scents, aligning seamlessly with Benzion’s expertise in this realm. Let’s bring the Miami Heat’s passion for basketball to life through scent!