It was hard enough to plan in 2020 during the pandemic and it was also challenging this year.  But now is the time to develop marketing strategies for the new year. And it may be time to add experts to your team. So, our team has been researching and brainstorming what to plan on for 2022. Here are some of the marketing trends we think will shape 2022.
The biggest question remains: How will marketing change after the death of the cookie? Google announced that it would end support to third-party cookies in their Chrome browser in 2022. It is a big deal, given that Chrome is the most popular browser, accounting for almost 70% of all market share.
The pandemic had a tremendous impact on shaping our habits, and digital has become a new norm to do many things. Even when the pandemic is over, many consumer habits will remain the same. Digital marketing will become even more critical. Content marketing will become more important. Direct-to-Consumer marketing will take the lead.
Brands will need to learn about their consumers without relying on second- or third-party data. Businesses should also start looking at customer retention more proactively. However, with the competition in the digital space becoming more and more fierce and expensive, customer retention has never been more important. Tracking users across the web is essential to many advertisers and businesses. However, user privacy concerns have become more important to more and more internet users.
Online events such as webinars, seminars, or product launches are always a good way to spread the word about your brand to your existing clients and potential new ones. This type of marketing allows you to directly gather data on the audience attending the event. The data can be used to build consumer profiles and sell directly to them. Online events may not bring big revenue at once, but they will undoubtedly help your business grow in the long term.
Social Media is being used to communicate to consumers, but it is important to realize that social media owns that audience, and it is important to own your own audience. Did you know that there are over 500 million tweets sent out every day? It is super noisy out there. How do you ensure that your tweets reach your audience?
Did you also know that over 6 million businesses are using Facebook ads to reach their target audiences? The attention span of today’s consumer is extremely short. Often, it’s less than three seconds, thanks to the constant flow of new information.
That’s why 2022 should be about starting to own your audience. Newsletters are compelling. Think about it. Your audience’s inbox is a personal space, and if they are keen to let you in, you’re likely to get their undivided attention. However, the content must become much more personalized and relevant to specific groups. Other important ways to build brand awareness may be a video tutorial, a weekly podcast, or web content that educates and gives value.
Digital marketing experts estimate that most Americans are exposed to between 4,000 and 10,000 advertisements each day. Personalization of your advertising, communications and public relations is key to being seen. Content is no longer the key to marketing; it is simplicity and clarity that will be king. Consumers have become more interested in high-quality and unique content.
Keep in mind that you don’t have to post every day. It is better to provide quality content less frequently but be sure that whatever you are delivering is relevant, engaging, and beneficial. I can give you a long list of companies and brands that I block from my inbox due to constant posts and offers. They lose me as an audience completely and like the old adage says, “Out of Sight Out of Mind.” It happens.
In 2022, everyone will be a storyteller. Even brands need to deliver their message in a way that tells stories about their products or services. Consumers don’t want to hear how fantastic your product or service is. What they want to know is the story about the time you helped to solve a specific problem.
It is an excellent time to think outside the box and look for more unconventional ways to market. Maybe start a partnership with another business that can complement your product. It is time consider effective and affordable ways to market and advertise. Like the concepts already discussed, some may be the traditional ways that have always worked. Some examples include regional publications like The Light Magazine, public relations strategies that tie into a social or charitable cause, educational programs, improving your website and updating the message on your home page with reasons for the customer to want to visit.
The death of the cookie is a big deal to the digital advertising that many businesses have been heavily relying on. In 2022 one thing is certain, most consumers will continue to become more demanding. That’s why it’s best to start adapting alternative advertising methods.
Marketing and advertising boutique firms that are hands-on and work with you as your partner are an excellent way to grow in 2022 and beyond. That is what we do.
It was hard enough to plan in 2020 during the pandemic and it was also challenging this year.  But now is the time to develop marketing strategies for the new year. And it may be time to add experts to your team. So, our team has been researching and brainstorming what to plan on for 2022. Here are some of the marketing trends we think will shape 2022.
The biggest question remains: How will marketing change after the death of the cookie? Google announced that it would end support to third-party cookies in their Chrome browser in 2022. It is a big deal, given that Chrome is the most popular browser, accounting for almost 70% of all market share.
The pandemic had a tremendous impact on shaping our habits, and digital has become a new norm to do many things. Even when the pandemic is over, many consumer habits will remain the same. Digital marketing will become even more critical. Content marketing will become more important. Direct-to-Consumer marketing will take the lead.
Brands will need to learn about their consumers without relying on second- or third-party data. Businesses should also start looking at customer retention more proactively. However, with the competition in the digital space becoming more and more fierce and expensive, customer retention has never been more important. Tracking users across the web is essential to many advertisers and businesses. However, user privacy concerns have become more important to more and more internet users.
Online events such as webinars, seminars, or product launches are always a good way to spread the word about your brand to your existing clients and potential new ones. This type of marketing allows you to directly gather data on the audience attending the event. The data can be used to build consumer profiles and sell directly to them. Online events may not bring big revenue at once, but they will undoubtedly help your business grow in the long term.
Social Media is being used to communicate to consumers, but it is important to realize that social media owns that audience, and it is important to own your own audience. Did you know that there are over 500 million tweets sent out every day? It is super noisy out there. How do you ensure that your tweets reach your audience?
Did you also know that over 6 million businesses are using Facebook ads to reach their target audiences? The attention span of today’s consumer is extremely short. Often, it’s less than three seconds, thanks to the constant flow of new information.
That’s why 2022 should be about starting to own your audience. Newsletters are compelling. Think about it. Your audience’s inbox is a personal space, and if they are keen to let you in, you’re likely to get their undivided attention. However, the content must become much more personalized and relevant to specific groups. Other important ways to build brand awareness may be a video tutorial, a weekly podcast, or web content that educates and gives value.
Digital marketing experts estimate that most Americans are exposed to between 4,000 and 10,000 advertisements each day. Personalization of your advertising, communications and public relations is key to being seen. Content is no longer the key to marketing; it is simplicity and clarity that will be king. Consumers have become more interested in high-quality and unique content.
Keep in mind that you don’t have to post every day. It is better to provide quality content less frequently but be sure that whatever you are delivering is relevant, engaging, and beneficial. I can give you a long list of companies and brands that I block from my inbox due to constant posts and offers. They lose me as an audience completely and like the old adage says, “Out of Sight Out of Mind.” It happens.
In 2022, everyone will be a storyteller. Even brands need to deliver their message in a way that tells stories about their products or services. Consumers don’t want to hear how fantastic your product or service is. What they want to know is the story about the time you helped to solve a specific problem.
It is an excellent time to think outside the box and look for more unconventional ways to market. Maybe start a partnership with another business that can complement your product. It is time consider effective and affordable ways to market and advertise. Like the concepts already discussed, some may be the traditional ways that have always worked. Some examples include regional publications like The Light Magazine, public relations strategies that tie into a social or charitable cause, educational programs, improving your website and updating the message on your home page with reasons for the customer to want to visit.
The death of the cookie is a big deal to the digital advertising that many businesses have been heavily relying on. In 2022 one thing is certain, most consumers will continue to become more demanding. That’s why it’s best to start adapting alternative advertising methods.
Marketing and advertising boutique firms that are hands-on and work with you as your partner are an excellent way to grow in 2022 and beyond. That is what we do.