2021 Hyundai Venue
by Ric Green

The folks behind the wheel of the Seoul, South Korean headquartered Hyundai Motor Company have come a long way with appealing to the American customer thanks to their design and performance. The Elantra, Tucson, Veloster, Sonata, Santa Fe, and the IONIQ have successfully navigated their way into the market, and now comes the Venue. The 2020 model first hit showrooms last year with three flavors, the SE, the SEL and the Denim model at the top of the line.

The 2021 Hyundai Venue is advertised as a small SUV, or as I call it a subcompact-crossover, that is nimble and safe, with features that are driven on technology and keeping the driver connected.  Clearly marketing focuses on a younger demographic.

To begin with, the 2021 Venue’s shape and dimensions did not change from the introductory 2020 model with unique features which include the iconic grille and high-contrast color scheme. The front nose has Hyundai’s grill with thin LED headlights.

Every Venue model has automated emergency braking and lane-departure warning, as well as a highly visible and readable 8.0-inch touchscreen infotainment system with Apple CarPlay and Android Auto.  The Venue’s infotainment system has redundant volume and turning knobs below the screen. For the price points, standard infotainment across the range does the job perfectly fine, backed by a long list of technology features.  The list of infotainment features expected in the 2021 Hyundai Venue includes the following features: Dual USB charging, Auxiliary input jack, AM/FM/HD Radio, SiriusXM satellite radio, and Bluetooth Connectivity

The 2021 Hyundai Venue comes standard with a continuously variable automatic transmission (CVT) connecting a 1’6L inline-4 pushing 121 horses to the front wheel drive system. The 2021 rides on a set of alloy rims.  EPA ratings with the automatic transmission are 30/34 city/highway and 32 combined. The Venue’s small size and agile handling make it perfect for zipping around town.  That being said, I found it felt underpowered.

The Convenience package, which was previously optional on the SEL, now becomes standard on that trim level. It includes blind-spot monitoring, rear cross-traffic alert, a leather-wrapped steering wheel and shift knob, and a sliding armrest.

While it is a subcompact, it does offer more passenger and cargo room than I expected. Its hatchback entry provides good loading access for heading to the grocery store or to pick-up plants at the nursery. The Venue’s rear is squared with LED taillights dominating the back. The side fenders are designed with creased flares, and the deeply sculpted body seems to reflect the Hyundai Santa Fe’s design.

Hyundai as a brand has been trying out some new styling cues and colors.  Most of them have worked in their favor revealing the more sporty and edgy design we have come to appreciate from them. Physically the Venue is a sexy car to be seen driving.

Price and a 10-year warranty have been keys to Hyundai’s success That continues with the 2021 Venue which sports a MSRP for the 2021 SE edition of $19,925, and $23,225 for the Denim. Even though I do not fit the demographic, I like it.